When you want to discover a new brand, you do so by navigating through their website, isn’t it? The audience will now know everything about you from the website you’ve made. This is the reason why web design is given so much importance today. When it comes to healthcare website design and development, you need to keep in mind how the medical industry works before you plan its digital marketing strategies.
While some of the tips given below are universal to any website, some cater specially to healthcare organizations:
1. User-Friendly and Engaging Interface
UI/UX is the most basic part of any website design and development. An interface is user-friendly when you can easily navigate everything on the website. The easier you make it for the user to go through your services and other site information, the more engaging it gets.
Anyone navigating a healthcare site is usually interested in its services at the moment. It should be extremely easy for the user to understand the structure of the site, where to find which services and any other information that might be important to them.
2. Highly Responsive Web Pages
At least half the internet users out there will be using their mobile phones to search and navigate your website. Others will be using either laptops, desktops or tablets. Considering that each gadget has a different screen size and ratio, your website needs to be designed in a way that it opens properly on each of them.
A responsive website will open as quickly on a mobile phone as it does on a laptop or tablet. A good healthcare website design and development agency will be known for providing you with mobile-friendly designs for your site.
3. Highlight Information About Service Providers
From a healthcare organization, the services required by a user would be mostly from a doctor or a nurse. Both need to be highly qualified and experienced in their area of work, so that the patient can trust them for his/her treatment.
Thus, a medical website should have a separate page where you provide information of all the staff members working directly with the patient. Whether you’re a hospital or provide healthcare services at the doorstep, this page is important for both organizations.
4. Keep Patient Testimonials
You’ll find this in any service providing website that a few client testimonials are present on the home page or the service detail page. You can either have it in written form or even better in video form. You can also show “before/after” images that portray the patient’s health before he started treatment and the image after the treatment was successfully over.
5. Educate Your Audience through Blogs and Videos
Healthcare is a very delicate and important matter for all of us. Usually these days, every website does have a blog section for SEO purpose. A healthcare related website additionally needs it to educate the audience regarding leading a healthy lifestyle or on choosing the right healthcare services for certain problems. For this purpose, you can also have a vlog section, wherein you have multiple educational healthcare videos that can educate your patients.
6. Highlight All Your Services on the Home Page
Usually, a home page is meant to summarize everything that your website provides. In order to make navigation easy for the user, you keep snippets of everything that is there on the main menu on the rest of the home page. Below each snippet, you can have a link to the next page – be it a service page, staff page, about us page, contact page or blog. This leaves the user with 2 places on the home page from where he/she can go to the next one.
7. Contact Forms for Generating Leads
Like I said above, most users navigating through a healthcare website are interested in getting the services right away. Be it booking an appointment at a clinic or hiring a nurse to come home for a week, most healthcare services are needed on urgent basis. So, it should be extremely easy for the user to contact you right away.
A well-designed lead generation form has become an important part of healthcare and medical website design and development. It will take the least information from the user – only what is absolutely necessary and make him/her type as less as possible. When it is easy for the customer to contact you, you tend to generate more leads.
8. Provide Patients with Easy Access to Data
This applies to some healthcare sites, where you allow patients to create their accounts or access their medical database from the cloud. Data access is important for both patients and doctors. If your site is being used as a medium to access important medical records of a patient, make sure you design it smoothly, in a user-friendly manner.
9. Optimize Your Website for Speed
Ideally, optimizing websites for speed is part of any healthcare and medical website design and development service. A user will not wait for more than 3 seconds for a site to load. Considering you will be having multimedia content on your website that might make it heavy, you need to optimize it in a way that it reduces the time it takes to load. Clean code, optimized files and presence of only the right plugins will ensure proper optimization of your website.
Other Things to Keep in Mind
After the outbreak of the pandemic, the importance of accessing healthcare services online has increased drastically. Having an aesthetically pleasing and user-friendly site is crucial to all, but for one that provides medical services and information, smooth and fast functioning is also of utmost importance.
Thus, you need to hire the best website design and development company to ensure that your website has unique features, smooth functionality and enough guidance to gain trust in your potential users. The easier you make it for a patient to access your services, the better will be your brand name in the market that in turn brings in more users.